You Can't Rush the Brain
I don't know where great ideas come from. I am not sure anyone does. I am not even sure how I come up with my ideas. The brain does its thing, and out pops an idea.
While you are waiting for the brain to get its act together, do what you can do. Do the doable. Meet with people, schmooze, have a laugh or two. Build mock-ups and prototypes. At the very least, collect other people's problems. That's always a guaranteed doable.
The deep idea here is that action has a creative aspect distinct from thinking. And thinking need not come first. Mostly it doesn't.
Saras D. Sarasvathy
Isidore Horween research associate professor of business administration, University of Virginia's Darden School of Business
Posts
