In this video Jon Iwata, SVP of Marketing and Communications at IBM, discusses using Social Media as an Internal Tool. One idea is that as employees become comfortable using social media inside the company they will be able to utilize those skills in communicating with external clients and business partners.
One quote from Mr. Iwata about maintaining control when using social media internally, "Are they (your employees) going to criticize management sometimes? Of course. But they are doing that anyway."
Too many organizations are worried about controlling their employees. I know many corporations that block blog and video sites on their intranets. Where is the trust? Social media will not work until leaders trust their employees and realize that much of this communication is already going on. They can "unearth ideas" if they will loosen their grip on employees.
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2 comments:
You hit the nail on the head! Trust is the key to catching both ideas and action on the social media wave.
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