Why Blog?

Next week I will conduct two different focus groups within IBM where we will discuss topics such as blogging. It will be my opportunity to convince these IBMers to spend a few minutes each day/week blogging. So the question is...why should they do it?

Truths:
1. You will meet more people who share your interests and they will share very applicable insights. I blogged about RSS Readers and one comments inspired me to use Newsfox, which I love.

Myths:
1. No one will read the blog (so why do it). I have been amazed as to how many people have read my blog inside IBM AND how many comments I have received.
2. It takes a long time to blog. With a few minutes each day or two you could share some valuable info.