"It came to me while sitting in an Airport Terminal..."

(Note: Jeb will be participating in Startup Madness on March 14, 2012)

As freshmen roommates attending Boston College, Tom Coburn and Jeb Thomas knew they wanted to start a business. They had a few ideas, none of which panned out. That summer, they started a business in SEO marketing, which introduced them to the world of online advertising. Witnessing firsthand the pitfalls of CPC advertising, they knew there had to be a better alternative that was more engaging for the user and more cost-effective for the company.

A few months into their sophomore year, Tom traveled cross-country to participate in his Club Golf team's national tournament. While watching an ad in an airport terminal, he came up with the concept that would become the heart of Jebbit - Cost-Per-Correct-Answer (CPCA, for short). Back at BC, he, Jeb, and Chase created a new form of advertising - one that was both fun and rewarding for the user and cost-effective for companies. It launches March 12, and you can check it out here.