I've recently spent time with new friends who work at one of, if not the best, independent advertising agency in the world, McKinney. As I've learned how they operate, it dawned on me that these individuals are the ultimate entrepreneurs since they must continually come up with ideas and execute. While typical entrepreneurs do have to iterate, they usually only have to come up with one idea and execute really well. The pressure to produce day in, day out is weighty and I'm in awe of those who hit home run after home run. You've likely already seen SPENT. If not, it will change you for the good.
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