Today's Journal article titled "The Secrets of Marketing in a Web 2.0 World" was exciting to see since I spend a majority of time evangelizing 2.0 tools inside IBM.
Also in that section Clayton Christensen comments on the positive effects on innovation amid the so called economic hard times. How exciting it is to learn why this is. Too often innovators are given too much money too fast. I work with a very small budget at IBM and our team has been able to complete some very exciting innovations in spite of very little funding.
Monday, December 15, 2008
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